Lexique des acronymes les plus utilisés en management, marketing, vente, informatique, etc.
Que ce soit dans les domaines du management, du marketing, de la vente ou de l'informatique, l’utilisation d’acronymes, souvent obscurs, est devenue courante.
Ces abréviations proviennent fréquemment de l’anglais, ce qui peut complexifier leur compréhension. Afin de vous aider à naviguer aisément à travers les contenus du site web de Simple CRM et du SIMPLE CRM CLUB, nous mettons à votre disposition un lexique exhaustif regroupant les acronymes les plus utilisés.
Étant donné la thématique de nos articles, nous avons privilégié des explications centrées sur la gestion de la relation client et les stratégies qui y sont associées.
Ce lexique vous permettra de mieux appréhender l’impact et la portée exacte de ces acronymes dans le contexte du CRM.
CLASSEMENT ALPHABETIQUE
- 4C (Contact, Connaître, Convaincre, Conclure)
- AAA (Average Active Sessions)
- ABM (Account Based Marketing)
- ACD (Automatic Call Distribution)
- ADAPAC (Approche, Découverte, Amorce, Proposition, Argumentation, Conclusion)
- ADEX (Ad Exchange platform AdTech)
- AI (Artificial Intelligence)
- AIDA (Attention Interest Desire Actio)
- AMOA (Assistance à Maîtrise d’Ouvrage)
- AMOE (Assistance à Maîtrise d’Œuvre)
- AMP (Accelerated Mobile Pages)
- AO (Appel d’Offres)
- API (Application Programming Interface)
- APP (Application)
- AR (Augmented Reality)
- ARPU (Average Revenue Per User)
- ARR (Annual Recurring Revenue)
- ASF (Apache Software Foundation)
- ASP (Application Service Provider)
- AWD (Adaptive Web Design)
- BANT (Budget, Authority, Need, Timeline)
- BAU (Business As Usual)
- BDC (Bon de Commande)
- BDL (Bon de Livraison)
- BEBEDC (Besoins, Enjeux, Budget, Échéance, Décideurs, Concurrents)
- BI (Business Intelligence)
- BMG (Business Model Generation)
- BO (Business Owner)
- BOB (Best of Breed)
- BOFU (Bottom Of Funnel)
- BOPUS (Buy Online Pick Up In- Store)
- BPM (Business Process Management)
- BPMN (Business Process Model & Notation)
- BPO (Business Process Organisation)
- BR (Bounce Rate)
- BTF (Below The Fold)
- BTL (Below The Line)
- BtoG (business to Government)
- BtoR (Business to Retail)
- BYOD (Bring Your Own Device)
- CAB (Caractéristiques, Avantages, Bénéfices)
- CAC (Coût d’Acquisition Client)
- CalDAV (Calendaring Extensions to WebDAV)
- CAP (Caractéristiques, Avantages, Preuve)
- CAPEX (Capital Expenditure)
- CCaaS (Contact Center as a Service)
- CDC (Cahier des Charges)
- CdC (Centre de Contacts)
- CDJ (Customer Digital Journey)
- CDN (Content Delivery)
- CDO (Chief Digital Officer)
- CDP (Customer Data Platform)
- CJM (Customer Journey Mapping)
- CLV (Customer Lifetime Value)
- CM (Community Manager)
- CMI (Communication Marketing intégrée)
- CMO (Chief Marketing Officer)
- CMP (Consent Management Platform)
- CMS (Content Management System)
- COD (Cash On Delivery)
- COOC (Corporate Open Online Course)
- COS (Cost Of Sale)
- CPA (Coût par Acquisition)
- CPC (Coût par Clic)
- CPCm (Coût par Clic moyen)
- CPL (Coût par Lead)
- CPM (Coût par Mille)
- CPO (Cost Per Order)
- CPT (Cost Per Transaction)
- CPV (Cost Per View)
- CR (Taux de Conversion)
- CRC (Centre de Relation Clients)
- CRO (Conversion Rate Optimization)
- CSAT (Customer Satisfaction)
- CSV (Comma Separated Values)
- CTA (Call To Action)
- CTI (Couplage Téléphonie Informatique)
- CTO (Chief Technology Officer)
- CtoB (Customer to Business)
- CtoC (Customer to Customer)
- CTR (Click-through Rate)
- CVR (Conversion Rate)
- CX (Customer Experience)
- CXP (Customer Experience Platform)
- DaaS (Data as a Service)
- DAM (Digital Asset Management)
- DBM (DoubleClick Bid Manager)
- DDD (Data Driven Document)
- DDDM (Data Driven Decision Management)
- DDS (Data Driven Strategy)
- DISC (Dominant, Influent, Stable, Consciencieux)
- DL (Deep Learning)
- DM (Direct message)
- DMP (Data Management Platform)
- DNS (Domain Name System)
- DNVB (Digital Native Vertical Brand)
- DOOH (Digital out of home)
- DPO (Délégué à la protection des données)
- DQM (Data Quality Management)
- DR (Direct response)
- DRP (Disaster Recovery Plan)
- DSP (Demand Side Platform)
- DTC (Direct to Consumer)
- DTD (Door To Door)
- DV360 (Display & Video Ads 360)
- DWH (Data Ware House)
- ECM (Enterprise Content Management)
- eCPM (Effective CPM)
- ECR (Efficient Consumer Response)
- EdTech (Education Technology)
- EI (Entreprise individuelle)
- EII (Enterprise Information Integration)
- EIRL (Entreprise individuelle à responsabilité limitée)
- ELT (Extract Load Treat)
- EMEA (Europe, Middle East, Africa)
- EPC (Earnings Per Click)
- EPM (Entreprise Performance Management)
- ES (Executive Summary)
- ESB (Enterprise Service Bus)
- ESN (Enterprise Service Numérique)
- ESP (Email Service Provider)
- ETI (Entreprise de taille intermédiaire)
- ETL (Extract Treat Load)
- FCR (First Contact Resolution)
- FGM (Feel Good Management)
- FMCG (Fast Moving Consumer Goods)
- FOBO (Fear Of Missing Out)
- FODM (Future of Digital Marketing)
- FPD (First Party Data)
- FTP (File Transfer Protocol)
- GA (Google Analytics)
- GAM (Google Ad Manager)
- GDPR (General Data Protection Regulation - RGPD)
- GIE (Groupement d’intérêt économique)
- GMB (Google My Business)
- GRP (Gross Rating Points)
- GSC (Google Search Console)
- GTM (Google Tag Manager)
- H2H (Human To Human)
- HCI (Human Computer Interaction)
- HILO (Hight Impact Learning Organization)
- HNWI (High Net Worth Individuals)
- HTML (Hyper Text Markup Language)
- HTTP (Hyper Text Transfer Protocol)
- HTTPS (Hyper Text Transfer Protocol Secure)
- HTVA (Hors Taxe sur la Valeur Ajoutée)
- IA (Intelligence Artificielle)
- IaaS (Infrastructure-as-a-Service)
- IAB (Interactive Advertising Bureau)
- IBL (Inbound Link)
- ICAL (iCalendar)
- IHM (Interfaces Hommes Machines)
- IIOT (Industrial IOT)
- IM (Instant Messaging)
- IMAP (Internet Message Access Protocol)
- IMC (Integrated Marketing Communication)
- IOT (Internet Of Things)
- IP (Internet Protocol)
- IPO (Initial Public Offering)
- IRL (In Real Life)
- IS (Income Statement)
- ISP (Internet Service Provider)
- IxD (Interaction Design)
- JOMO (Joy Of Missing Out)
- JS (JavaScript)
- JSON (JavaScript Object Notation)
- KAM (Key Account Management)
- KOL (Key Opinion Leader)
- KPI (Key Performance Indicator)
- LAL (Look Alike)
- LAMP (Linux Apache MySql PHP)
- LMS (Learning Management)
- LTV (LifeTime Value)
- M3 (Modern Marketing Model)
- MAQL (Multi-Dimension Analytical Query Language)
- MarCom (Marketing and Communication)
- MarTech (Marketing Technology)
- MAU (Monthly Active Users)
- MCA (Market Contact Audit)
- MCD (Modèle Conceptuel de Données)
- MDM (Master Data Management)
- MFD (Mostly Fine Decision)
- ML (Machine Learning)
- MLM (Multi Level Marketing)
- MLOps (Machine Learning Operations)
- MMM (Modern Marketing Model)
- MOFU (Middle Of the Funnel)
- MoMaMa (Modern Marketing Manifesto)
- MOOC (Massive Open Online Course)
- MOT (Moment Of Truth)
- MQL (Marketing Qualified Leads)
- MRM (Marketing Resource Management)
- MRR (Monthly Recurring Revenue)
- MtoM (Machine To Machine)
- MVP (Minimum Viable Product)
- MVT (Multi Variate Testing)
- NBC (Net Brand Contribution)
- NDA (Non Disclosure Agreement)
- NFC (Near Field Communication)
- NLP (Natural Language Processing)
- NPD (New Product Development)
- NPS (Net Promoter Score)
- O2O (Online To Offline)
- OIN (Open Invention Network)
- OKR (Objectives and Key Results)
- ONVB (Omnichannel Native Vertical Brand)
- OODA (Observe Oriente Decide Act)
- OOO (Out Of Office message)
- OPEX (Operational Expenditure)
- OS (Operating System)
- OTS (Opportunity to See)
- PaaS (Platform-as-a-Service)
- PABX (Private Automatic Branch exchange)
- PBN (Private Blog Network)
- PERT (Program Evaluation Review Technique)
- PGI (Progiciel de Gestion Intégré)
- PHP (PHP Hypertext Preprocessor)
- PIA (Privacy Impact Assessment)
- PIM (Product Information Management)
- PLA (Product Listing Ads)
- PM (Private Message)
- PM (Project Manager)
- PME (Petite et moyenne entreprise)
- PMO (Project Management Office)
- PMS (Product Management System)
- PO (Project Owner)
- POC (Proof of Concept)
- POESM (Paid Owned Earned Media)
- POP (Post Office Protocol)
- POS (Point Of Sale)
- PPC (Paiement par Clic)
- PPL (Pay Per Lead)
- PPV (Pay Per View)
- PRA (Plan de Reprise)
- PRM (Partner Relationship Management)
- PRM (Prospect Relationship Management)
- PSP (Payment Service Provider)
- PV (Page View)
- PV (Proposition de Valeur)
- PWA (Progressive Web Apps)
- QoS (Quality Of Service)
- QR Code (Quick Response Code)
- QS (Quality Score)
- RA (Réalité Augmentée)
- RACE (Reach Acquire)
- RCS (Rich Communication Service)
- RCU (Référentiel Client Unique)
- RFI (Request For Interest)
- RFID (Radio Frequency Identification)
- RFM (Récence Fréquence Montant)
- RFP (Request For Proposal)
- RGPD (Règlement Général sur la Protection des Données)
- RLSA (Remarketing Lists for Search Ads)
- RML (Report Markup Langage - XML)
- ROAS (Return On Ad Spent)
- ROBO (Research Online Buy Offline)
- ROE (Return On Expectation)
- ROI (Return On Investment)
- RON (Run Of Network)
- ROPO (Research Online Purchase Offline)
- ROR (Ruby on Rails)
- ROS (Run Of Site)
- ROSE (Return On Selling Expenses)
- RPA (Robotic Process Automation)
- RSE (Responsabilité Sociétale des Entreprises)
- RSS (Really Simple Syndication)
- RT (Retweet)
- RTB (Real Time Bidding)
- RT-CMO (Real Time Creative & Media Optimization)
- RTD (Real Time Data)
- RTF (Recommend To a Friend)
- RTIM (Real Time Interaction Management)
- RTM (Real Time Marketing)
- RV (Réalité Virtuelle)
- RWD (Responsive Web Design)
- SA (Société anonyme)
- SaaS (Software as a Service)
- SARL (Société à responsabilité limitée)
- SARLU (Société à responsabilité limitée à associé unique)
- SAS (Société par actions simplifiée)
- SASU (Société par actions simplifiée à associé unique)
- SCM (Société civile de moyens)
- SCOP (Société coopérative ouvrière de production)
- SCP (Société civile professionnelle)
- SCS (Société en commandite simple)
- SCV (Single Customer View)
- SD (Service Design)
- SE Traffic (Search Engine Traffic)
- SEA (Search Engine Advertising)
- SEL (Société d’exercice libéral)
- SELAFA (Société d’exercice libéral à forme anonyme)
- SELARL (Société d’exercice libéral à responsabilité limitée)
- SELAS (Société d’exercice libéral par actions simplifiée)
- SELCA (Société d’exercice libéral en commandite par actions)
- SEM (Search Engine Marketing)
- SEM (Société d’économie mixte)
- SEML (Société d’économie mixte locale)
- SEO (Search Engine Optimization)
- SEP (Société en participation)
- SERP (Search Engine Results Page)
- SFA (Salesforce Automation)
- SFD (Spécifications Fonctionnelles Détaillées)
- SFG (Spécifications Fonctionnelles Générales)
- SGE (Search Generative Experience)
- SIM (Système d’Information Marketing)
- SIMAC (Situation, Idée, Mécanisme, Avantage, Conclusion)
- SIP (Session Initiation Protocol)
- SIREN (Système d'Identification du Répertoire des Entreprises)
- SIRET (Sytème d'Identification au Répertoire des Etablissements)
- SKU (Stock Keeping Unit)
- SLA (Service Level Agreement)
- SMACS (Social Mobile Analytic Cloud Security)
- SMART (Spécifique, Mesurable, Atteignable, Réalisable, Temporel)
- SMB (Small and Medium Business)
- SMM (Social Media Marketing)
- SMMS (Social Media Management Software)
- SMO (Social Media Optimization)
- SMP (Social Media Platform)
- SMS (Short message service)
- SMTP (Send Message Transfer Protocol)
- SNC (Société en nom collectif)
- SoLoMo (Social Local Mobile)
- SONCAS (Sécurité, Orgueil, Nouveauté, Confort, Argent, Sympathie)
- SOP (Standard Operating Procedure)
- SOSTAC (Situation Objectives Strategy Tactics Actions Control)
- SOV (Share Of Voice)
- SPANCO (Suspect, Prospect, Analyse, Négociation, Conclusion, Ordre d'achat)
- SPD (Second Party Data)
- SPIN (Situation, Problème, Implication, Need-payoff)
- SQL (Sales Qualified Lead)
- SRC (Service Relation Clients)
- SSL (Secure Sockets Layer)
- SSP (Supply Side platform)
- SVI (Serveur Vocal Interactif)
- SWOT (Strengths, Weaknesses, Opportunities, Threats)
- SXO (Search Experience Optimization)
- TCD (Tableau Croisée Dynamique Pivot)
- TCO (Total Cost of Ownership)
- TLD (Top Level Domain)
- TMS (Tag Management System)
- TOFU (Top of Funnel)
- TOS (Terms of service)
- TPD (Third-Party Data)
- TPE (Très Petites Entreprises)
- TRM (Total Relationship Management)
- TRP (Target Rating Point)
- TTC (Toutes Taxes Comprises)
- TVA (Taxe sur la Valeur Ajoutée)
- TVAC (Taxe sur la Valeur Ajoutée Comprise)
- UAT (User Acceptance Test)
- UBM (Unité de Bruit Médiatique)
- UCaaS (Unified Communication as a Service)
- UCC (Unified Collaborative Communication)
- UDM (Unified Digital Measurement)
- UGC (User Generated Content)
- UI (User interface)
- UPC (Universal Product Code)
- USP (Unique Selling Proposition)
- UV (Unique visitor)
- UX (User Experience)
- VC (Venture Capital)
- vCARD (Virtual Card File)
- VCS (Version Contrôle System)
- VM (Viral Marketing)
- VOIP (Voice over IP)
- VP (Value Proposition)
- VPN (Virtual Private Network)
- VR (Virtual Reality)
- VRM (Vendor Relationship Management)
- VTR (View Through Rate)
- VU (Visiteur Unique)
- VUCA (Volatility, Uncertaintity, Complexity, Ambiguity)
- WAU (Weekly Active Users)
- WOM (Word of Mouth)
- WOW effect
- WTS (Web To Store)
- WYSIWYG (What You See Is What You Get)
- XaaS (Everything-as-a-Service)
- XML (Extensible Markup Language)
- XR (Extended Reality)
- ZMOT (Zero Moment of Truth)